Facebook: Likes Vs. Reactions
- Why do likes and reactions influence what shows up on your timeline?
- Whenever you like, react to, comment on, or share a post it influences Facebook's Edgerank, which determines what you see on your timeline. The higher the Edgerank on a post, the more people will see it show up on their timeline.
- Between likes and reactions, which influences Edgerank more?
- According to the Mashable Article, You might want to rethink what you're 'liking' on Facebook now, reactions carry more weight.
- Facebook has discovered that if a user leaves a reaction instead of simply liking something they want to see more of that post on their timeline. Leaving a reaction takes an extra step compared to liking a post.
- I also have seen that many people who 'react' to a post also like it.
- Does each type of reaction's influence weight different?
- No, as of right now it doesn't matter how you 'react' to a post, each reaction weighs the same. Facebook says that love is the most popular reaction, "accounting for more than half of all reactions..."
- I think that before this update was released that Facebook should have weighted each reaction differently. I wouldn't want to be seeing more of posts that made me sad or angry.
- There are people questioning this update because the data could be used to gather data on users. There is one Facebook user that created a Chrome extension to randomly select a reaction every time the 'like' button is clicked, so data on a user's true feelings about a post would be hidden.
How often do you use reactions on Facebook? (I've never used a reaction, but I rarely use Facebook) Do you think reactions should be a bigger influence than likes for what shows up on your timeline?
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